Start moving the ice

Check out the visual lookbook for Bershka's start moving the ice campaign

http://www.youtube.com/watch?v=t23kgL3X2R4&list=HL1383392391

Fitness has not only infected our lifestyles our computers and social media pages but it has now also leaked into our favourite affordable stores! After the launch of their first sports wear collection in march, Spanish retailer BERSHKA have gone on to launch their third active wear range. The video says it all, its stylish, easy to move in, weather appropriate, but it left out one main factor out affordability. The Range has been available from the Dublin chain in Jervis street shopping center for the last two weeks and is set to see more of the range arriving in the next couple of days.

''Winter is around the corner and we are ready to rock it the fashionable way. Bershka's new Start Moving collection is dedicated to sport activities consisting of functional and technical pieces with colorful designs. Let it snow!" BERSHKA 


I think the Lookbook is very appropriate.It portrays strength and determination even in cold climates. In my opinion its exactly what a sports campaign should look like . Every single item in this range is both stylish and wearable . What do you think ??


   Lookbook

Behind the Scenes : I thought this photoshoot and concept had really strong and powerful imagery so i decided to include some behind the scene snaps that i sourced. Including the initial storyboard



    StoryBoard

   Behind the scenes
 

 


  What do you think of this winter sports collection, would you wear it ? Or have you seen a     better affordable sportwear range else wear. Leave a comment below?

   Kelly D xx