After the huge success of H&M's sportswear collection in 2013 they have decided to come back bigger and better for 2014. With a sportswear range much more diverse and colourful with much more stock to choose from. Launching this January just in time for the international sports build up of the Olympics in Russia. H&M have seen the huge increase in the fitness and sports market and want to be a brand that offers clothing to suit peoples new healthy and fit lifestyles. The company have seen how the fitness industry is growing and are taking on sports brands like Nike, Adidas and Underarmour. Check out some of their 2014 stock available in stores now. The company is still focusing on fashion first but want to cater to their customers fit needs.
Kelly D x